For me one of the best things about blogging is to discover and experience new ‘stuff’. Wether it is connecting with people and fellow bloggers who share the same aesthetics, being introduced to new brands, makers and designers or – as in this instance – a furniture shop in Crystal Palace, South London
Maybe the stars aligned or maybe it was sheer coincidence but a few Sunday’s ago Do South shop brought together a bunch of lifestyle bloggers, stylists and one very talented interiors photographer to document a styling challenge in one of the most inspiring places I’ve recently visited.
Do South is an interior shop with a difference and a hip edge that sells a mix of classic Danish designer furniture, one-off vintage finds and some ethnic pieces from Africa through to Australia. I call it modern rustic and it’s bang on trend for me as you can see from previous interiors I’ve featured on here and here and here.
Freddie Oke is the owner of Do South which he opened in 2011 after returning from living in Australia. With a background in music he is an artist at heart and takes the process of selecting pieces for the shop very seriously. Obsessed by detail, material, shape and colour I was delighted to talk to him as we share the same passion for craftsmanship and aesthetics.
Me and fellow blogging buddies Tiffany Grant-Riley from Curate & Display, Sarah-Louise Kilmer from LapinBlu and Cate St Hill from Catesthill meet Freddie over a casual breakfast at the shop before we’re let loose, each in their own distinct corner for a little styling challenge.
I can’t wait to get going and initially find it hard to narrow down my choice as I love almost everything in the shop. Slowly my vintage French workbench styling comes together reflecting the essence of Do South with an eclectic mix of amber glass glassware, a copper candle holder and mustard cushion by Hay and some amazing vintage leather football boots, embossed with Johnny Hancocks name who played for Wolverhampton Wanderers.
I think I’m speaking for my fellow bloggers when I say that this was pure joy to spend a few hours styling with such a great selection of furniture, lighting and decor as you can see in our results below, all beautifully captured by Kristy Noble.
Delicious bites by local Thai restaurant Thai Crystal
Meet the team (left to right): Cate St.Hill, Sarah-Louise Kilmer, Freddie Oke, Annie Kruse and Tiffany Grant-Riley
MORE INFORMATION | Do South shop
PHOTOGRAPHY | Kristy Noble
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