Monthly Archives: November 2013

CLASSICALLY SUBTLE DANISH DESIGN BY FERM LIVING

7 November 2013

This SUBTLE week on Stylejuicer seems to be filled with real life fairy tales and to warm your heart just a little more and get your entrepreneurial spirit going I’m going to present you Ferm Living, another example of great style and taste coupled with impeccable timing and a dash of… luck!?

I’m hesitating to call Trine Andersen “lucky” as I firmly believe we all create our own lucky breaks but I won’t get too philosophical about it or you’ll have an essay on your hands.

So, the story goes that when graphic designer Trine couldn’t find the wallpaper she wanted for her new home she decided to design and print it herself. So far, so extravagant but her timing back in 2004 (ish) turned out to be impeccable as she had stumbled across a niche in the market for quality graphic wallpaper and founded Ferm Living in 2005.

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Wallpaper still being at the heart of it she has transferred her designs to homewares ranging from cushions and throws to kitchen and bathroom accessories as well as fabulous kid’s designs, toys and textiles.

The beauty of her designs is the fact that each new collection integrates perfectly with previous ones and subtly evolves your home. Her colour palette is mostly subdued and her designs incorporate strong graphic shapes and prints. I can see how once you’ve experienced her collection in your home you’d want to update it season by season.

To me Ferm’s aesthetic is classically Danish: understated, casual, approachable, mostly minimalist but oh, so strong with a little twinkle in the eye.

A nice strategy and one that has recently made her a success in the US, a notoriously tough market to crack but I suspect her Danish twinkle won them over.

NOTE: If you’d like to read more about Trine and how Ferm came to feature a bird as it’s logo, pop over to Bungalow5 for a small interview with the founder and designer.

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Ferm Living via Stylejuicer

Enjoy and I hope you’re inspired!

Annie Signature Stylejuicer

Photography & more information | Ferm Living

CEREAL MAGAZINE IS IN PURSUIT OF FOOD AND TRAVEL

6 November 2013

Oh, how I love to hold a beautifully produced, perfect bound, matt laminated, weighty magazine. Printed on tactile uncoated stock with text that doesn’t crowd the page but gives my eye a rest and images that inspire and make me day dream.

CEREAL is just that! A designers idea of spacial heaven, where section headers take up double page spreads, photos bleed to the edge in abundance and space is not at a premium. There’s no client demanding for the logo to be made bigger and more copy to be crammed in. The typography is outstanding with a perfect mix of serif and sans. For me it feels like a meal at a Michelin star restaurant with a perfect combination of flavours and textures. Every ingredient considered and never overbearing. But enough lyrical waxing now.

Cereal Magazine via Stylejuicer

The editor Rosa Park describes CEREAL as:

… a magazine rooted in our passions – for food, for travel. And for books too, with all the wonderful things they can teach us. Each quarterly volume of CEREAL contains details expositions of edible topics, travel destinations, as well as profiles on products, people and places – chosen because they’re relevant, interesting, or have simply caught our attention.

The Bristol based quarterly publication was launched late in 2012 with huge success and their first volume was a sell-out. I suspect a lot of the success can be attributed to designer Rich Stapleton’s minimal approach, subtle grey colour palette, infographics and maps that make the reading experience such a delight.

Topics are explored in great depth and in their current fourth volume range – seemingly random – from a photo essay on grains to Krakow and British watch manufacturers, to Californian residential architecture and sushi, finishing off with the UK’s New Forest. An eclectic selection which let’s you discover interesting facts about topics you never thought you’d be interested in. In my case I found myself fascinated by the analysis of the Polish language by Richard Aslan. Who would have thought!?

CEREAL has also launched a capsule collection of stationery items that appeal to the closet OCD-er and might be an idea for the end of year consumer extravaganza commonly known as “Christmas”! Hohoho!

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Cereal Magazine via Stylejuicer

Enjoy and I hope you’re inspired!

Annie Signature Stylejuicer

More information | CEREAL magazine
Photography | Annie Kruse

GENTLE RENOVATION OF A SWISS CHALET

5 November 2013

Today’s story of the gentle renovation of an old Swiss chalet is a bit of a fairy tale so let me start by saying:
In a land far, far away…

Mirko Beetschen and Stéphane Houlmann of Berdorf Agency discovered the old house in Interlaken and sensed that this was the beginning of a wonderful liaison. With their trained and sensitive eye the two interior experts immediately saw the treasures which came to light during the sensitive renovation process.

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Though modestly looking from the outside the house oozes with original features from the 19th century like the wooden panelling in the parlours, the parquet floors, the old staircase or the fabulous fireplace in the library. It took a while to find the right team of experts who had the skills, knowledge and vision for this renovation project but one by one the craftsmen came together each giving their best to bring the vision to life.

Interestingly, the team found English newspapers from 1895 under the old linoleum flooring and a dog-eared copy of a Charles Dickens novel in one of the closets which points to previous British or American owners during the time when the Alpine tourism in Interlaken really took off.

As with all old buildings one of the major problems was insulation. Each room, from the cellar to the attic, had to be looked at individually for the best possible energy efficiency. The building still had to be able to ‘breathe’ and the solution was to stuff the roof with soft sheep wool creating a natural warmth that gives an exceedingly comfortable atmosphere. As a visitor you feel like taking a good book and a mug of something hot snuggling into the nearest corner straight away.

I love the fact the owners used forty different, finely tuned hues of paint which perfectly harmonise with the antique features of the house and add to their beauty, as if it has always been like this.

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The chalet, that can sleep no less than 13 people, is a rare success of contemporary living coupled with historic charm which Mirko and Stéphane now share with friends and family.

Their talent for gentle but creative renovations has since attracted owners of similar properties in the area who have instructed them to work their magic on their own historic chalets.

…and they lived happily ever after. The End.

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Enjoy and I hope you’re inspired!

Annie Signature Stylejuicer

More information | Bergdorf Agency for Concepts and Communication
Photography | Martin Guggisberg

SUPPORTING ALL MO BROS

4 November 2013

It’s one of my favourite months! The month formerly known as November. Yes, MOVEMBER is upon us and Stylejuicer is supporting all Mo Bros in their efforts to grow the finest, thickest and shiniest moustache known to men.

As an enthusiastic Mo Sista and living with three ‘men’ (ok, two of which aren’t yet at moustache growing age)
I wanted to get involved and help change the face of Men’s Health one moustache at a time! So here’s a little Movember badge designed by my good self for you to download, share and post online. Help spread the Movember love!

Movember Badge copyright stylejuicer.com

For all those not familiar with Generation Mo, here is a bit of background info:

Movember, the month formerly known as November, is when men around the world grow a moustache for 30 days, with the support of the women in their lives, to raise awareness and funds for men’s health – specifically prostate cancer, testicular cancer and men’s mental health.

Movember started in Melbourne, Australia in 2003 with a few friends who wanted to bring back a past fashion trend – the moustache. That year, 30 guys participated but no money was raised. In 2004, amazed by the fun they had and the conversations that were sparked, four of the 30 original members came together to make their Mo-­growing an annual, official charitable endeavor by adding an important cause – prostate cancer. That year, 450 participants raised $43,000 AUD for the Prostate Cancer Foundation of Australia.

Now in 2013, there are official Movember campaigns in 21 countries and in 2012 over £92 million was raised globally. To get involved and sign up visit Movember.com

The concept totally appeals to my sense of humour and I’m changing my profile picture on my social media sites for the month of Movember to show support as well as posting regular updates on the Movember phenomenon.

Follow along on Facebook and Twitter and why not join in the fun by registering at movember.com.

Annie Signature Stylejuicer

More information | Movember
Official UK partner | Prostate Cancer UK