Hola, que tal?! I’ve decided that Mondays are for inspiration and today I’d like to share Norwegian design studio Heydays’ branding for restaurant Bolivar with you.

Bolivar is a small piece of South America served in Oslo through authentic food, wine and cigars. Inspired by personal travels and experiences, the identity reflects the owners own impressions of the continent. Joyful, vocal and varied.

Sounds good, doesn’t it!? The branding really caught my eye as it’s a modern take on the tried and tested good ol’ steak house. But unlike most traditional steak houses – thankfully – Bolivar’s menu doesn’t come in a heavy faux leather bound folder with plastic sleeves that stick together with cheap multipurpose cleaner.

Heydays have come up with a creative binding technique for the menu whereby a branded board with a red elastic band holds drinks and main menu together, almost like a clip board. Oh, how I love a clip board… it gives you so much power, doesn’t it!? I should walk around with one more often… but I digress.

It’s a genius idea as unappetizing grubby menus can quickly and easily be replaced as well as updated reacting to customer preferences and including seasonal dishes. Everyone’s a winner!

My favourite bit has to be the deliberately uneven typography that links back to one of their original inspiration shots showing a street vendors cart and it’s hand painted sign. The pastel stock for stationery and marketing materials is another nod to that photograph and works well with the intense red typography and tactile dark wood and leather for the rest of the signage.

An great example of a funky, modern South American eatery and bodega with a fun, earthy and totally authentic feel. Hasta mañana.

 
MORE INFORMATION | Bolivar Restaurant Oslo
PHOTOGRAPHY & DESIGN | Heydays
 
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