I couldn’t finish this subtle week on Stylejuicer without introducing you to one of my NBF via Instagram:
IDA LAERKE HANSEN.
I see her almost daily or at least I get a glimpse of her and see what moves and inspires her. I feel we are on the same wave length and if she’s happy or sad I can feel her mood through her photos. I think of her as part of my ‘gang’ but of course I’ve never even met her – and probably won’t – but such is the power of a simple idea like Instagram that it lures you into thinking you’ve found a soulmate. Strange, dangerous, harmless or simply fun whichever way you look at it, Instagram is a magical tool.
I was therefore delighted to find an interview with my NBF on uebercool Danish blog Bungalow5 and got permission from the founder himself to re-post it here on Stylejuicer. [Thanks Allan, you’re the man!] For more inspiring designer interviews pop over to Bungalow5 and get lost in it’s stylish content.
A picture from my newsfeed on Instagram has just ticked in, while I am writing this. It is from Ida Lærke Hansen, who just posted a new cool picture of pieces of fruit in a glass filled with water. The other day it was four horses on a field chewing grass. Ida takes pictures of her everyday life. And everybody loves it. Ida has almost 300.000 followers (including me). If you like me are curios as to why people follow her and how much time she is actually using on styling her pictures, read on.
What is your background?
I have a master in history from the University of Copenhagen. I handed in my thesis spring 2013, and the subject was sexual and body education for women 1890-1950.
And how did you start instagramming?
A friend showed me Instagram in September 2011. The immediacy appealled to me: Take a picture with your iPhone, use a filter to edit the picture and share. Easy and quick.
How do your 300.000 followers affect you?
For me Instagram is a complex tool. It is a social network but I can also use Instagram to express myselv creatively. I am happy that so many like what I do and express their positive opinions of my pictures. My many followers have motivated me to keep taking pictures but for me taking pictures has to be about me wanting to take them. As long as I think it is fun to take pictures and post them on Instagram, I will keep doing it.
How long time do you spend taking pictures?
Some days several hours, some five minutes. It depends on my mood and inspiration that day. A lot of my pictures are from where I am at at the moment. For instant at Amager Strandpark with my husband and son. In that sense Instagram is a visual diary which I always cary with me.
A lot of your pictures look like still lifes. Why?
Because I feel like it. I have an interest for compositions and colours and I love having fun arranging a picture. My still lifes create or recreate moods and feelings. Or it simply looks beautiful.
What apps are your favorite?
I am a big fan of Amaro on Instagram. Lately I have started using VSCO CAM.
The other day you posted a picture of four hourses on a field. The picture currently has 6768 likes. What makes this particular picture great?
The best pictures on Instagram are about much more than just the specific object or lighting. It is about how the picture move the person who sees it.
Why do you think people follow you?
I like to think that people follow me because my pictures represents something in our time: The esthetic and the ordenary of our everyday life. Like a cup of coffee, a flower, family or a beautiful sunbeam in my kitchen. My everyday is being interpreted through a simple, esthetic universe that I think appeals to a lot of people.
Enjoy and I hope you’re inspired!
Photography | Ida Laerke on Instagram
Interview | Bungalow 5
Stylejuicer on Instagram