Monthly Archives: August 2013

HIP DESIGN FOR ARGENTINIAN BRAND VON BERRY

13 August 2013

It took me a while to figure out what Von Berry actually do. Do they make or sell road bikes? Motor bikes? Surfboards? Food? All I know is I LOVE their branding and whatever it is they do or sell I want some – and buckets of it please! They have the cool factor for the sophisticated 25+ market without the extra ‘cheese’ and their sparse info including a very stylish minimal website adds to the mystery thus reinforcing their übercool concept.

So, here’s what I’ve managed to gather from their social network. Established in 2010 they are an Argentinian brand and describe themselves on Facebook as:

Women, Men Clothing, Custom Cycles, Surf & Coffee.

Their mission statement simply reads: Feel at home! Hmmm… I’ve got the feeling that something might have got lost in translation.

But all this is just a preamble to my serious gushing about their awesome branding which was illustrated, designed and art directed by Benjamín Sepúlveda. What is it with South American graphic design? Maybe the salsa just makes them chill out and therefore produce hip and loose design that you just don’t find anywhere else. Admittedly a theory that needs more research but the only explanation that my logical German mind can come up with right now.

I’ve also got a sneaky suspicion that Benjamín is somehow related to the owners and creators of Von Berry as he looks like he could be one of their models and seems to have ingested an overdose of dudeness. What a talent! I’m following him on Pinterest and Facebook in the hope that one day he’ll take notice of Stylejuicer.

*Sighs* Alas, so far no pixie dust or Facebook love from Argentina.

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Copyright Benjamin Sepulveda VonBerry via Stylejuicer.com

Enjoy and I hope you’re inspired!

Annie Signature Stylejuicer

Design, illustration, art direction | Benjamín Sepúlveda
More information | Von Berry

NO OXYMORON – A SUMMER COTTAGE IN BROOKLYN, NYC

12 August 2013

A summer cottage and Brooklyn are not normally two words associated with each other but artists Lyndsay Caleo, a jewellery designer, and Fitzhugh Karol a woodworker/sculptor have achieved just that with their first renovation project.
 
When I first read about their summer cottage in Brooklyn I was impressed by their eclectic style, clever layout and neutral colour palette with handcrafted pieces of furniture.
 
The artistic couple say in their own words:

It’s all about creating a departure. We both grew up in the country and we designed the house to be an escape from the city. We designed the layout based on our needs, how we lived and what we had. Our design philosophy involves playing with the balance between new and old. We mix architectural elements that were created 100 years ago with furniture we make, natural elements and modern designs.

We love classically Scandinavian simplicity – particularly old summer cottages. Materials are a huge inspiration. Whether it be an old salvaged chunk of wood or a stack of white linens, materials are often what drive the vision for a space and sometimes stumbling across an object will send us in a new direction on a particular project. We also use light a lot of as a medium and we always try to move light into all corners of a project using the layouts, glass panels and whites.

Lyndsay and Fitzhugh also work for the Brooklyn Home Company, a family-run cooperative of artists and builders committed to creating world-class and innovative living spaces in Brooklyn.

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Enjoy and I hope you’re inspired!

ANNIE_signature
 
Photography | Liz Vidyarthi
More information | The Brooklyn Home Company

DAYDREAM WITH JOE SCHMELZER’S PHOTOGRAPHY

Joe Schmelzers photography hits the spot with me today. I’m desperate for a holiday and therefore shall be featuring mostly travel shots from his awesome portfolio so I can daydream about my next vacation. Well, actually that’s doing him a disservice.

He is of course HUGE in the US and one of the most sought-after photographers around. Joe has established himself as an influence in the portrait, interior, food, travel & hotels industry and regularly features in the editorial pages of Architectural Digest, Elle Decor, Vogue UK and Travel + Leisure. His distinctive images convey a natural, unstaged environment and he has the gift to make and look his subjects feel at ease, from moody fashion models to overscheduled celebs – a gift that’s truly priceless and probably an indication of what a good bloke he is.

Interestingly, his introduction to photography began via a popular series of Yousuf Karsh prints. And his first still-life subjects were half-eaten meals, clearly setting a trend for today’s instagrammers. He launched his career in New York but has relocated to LA where he lives in an Art Deco suite that once served as JFK and Marilyn Monroe’s ‘secret’ hideaway. Joe also conceptualizes, arranges and produces photo/video projects through his studio-production company, and published his first book ‘The First Apartment Book: Cool Design for Small Spaces’ in August 2012.

Clearly a multi-talent but for today just enjoy his beautiful style and let’s daydream…

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Enjoy and I hope you’re inspired!
 
ANNIE_signature

Photography | Joe Schmelzer

JESSICA HELGERSON’S INTERIOR DESIGN FOR PORTLAND HOME

7 August 2013

Jessica Helgerson Interior Design was featured on one of my favourite blogs Design*Sponge and I fell in love with her style straight away. She creates beautifully subtle and interesting interiors through her choice of materials, colours and decorative elements.

This Turn-Of-The-Century family home in Portland needed remodelling to get a better flow serving modern family living. The kitchen was opened up to the dining room and excess space from a spare bedroom was borrowed to create a master bathroom, complete with double sinks and a generously sized shower. For me the most successful transformation is the formerly dim attic studio space with it’s white walls and floors and four new skylights that flood the space with light. But the piece-de-resistance has to be the cleverly customised cupboard at the top of the stairs concealing a washer, dryer and storage space. Storage doesn’t come much more sophisticated than this.

What I love about Jessica’s design for this family home is the subtle use of whites and greys throughout the house which creates continuity as well as contrast. She used a light grey wall colour for the entry area, leading into a medium grey living room and a dramatically dark grey dining room and library. A clever way of drawing the visitor in and an appropriate choice for the different uses of each room.

Another trick she applied is the use of organic shaped mirrors along the entry walls reflecting snippets of the interior and leading making the visitor curious to explore more.

Overall, the period features and dimensions have been kept intact and the house has been brought into the 21st Century with this fresh, bright and functional interior design. A success story that was awarded the 2011 Northwest Design Award for a whole house interior design budget below $400,000.

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Enjoy and I hope you’re inspired!

Annie Signature Stylejuicer

More information | Jessica Helgerson Interior Design
Photography | Lincoln Barbour

‘ALWAYS-SO-HUNGRY’ BLOGGER STEFFI DELLNER TALKS ABOUT FOOD, LIFE & LOVE

6 August 2013

I’m curious by nature and love chatting to people, the more unusual and different they are the better! So I was chuffed to bits when UK food blogger and fellow expat Steffi Dellner of AlwaysSoHungry agreed to a good old grilling (excuse the very bad pun). Steffi was recently featured as one of four UK food bloggers by Oliver Thring in the Sunday Times, though she’s far too modest to be bragging about it. Below she talks about her passion for food and who inspired her, what made her start blogging and who she’d like to share a bottle of rosé with.

And she even gives us a seasonal treat of a recipe inspired by her Swedish roots:
COCONUT CRAYFISH WITH YUZU DIPPING SAUCE. Yum…

WHAT ARE YOUR EARLIEST MEMORIES OF COOKING?

There are quite a few formidable, spatula-wielding women in my family, so I’m not sure if my love of cooking and food is innate or if it was forced upon me! In particular, I have wonderful memories of my maternal grandmother’s cooking. She would come and stay with us and get up at the crack of dawn (which could easily be 4am in summertime Stockholm) to bake cinnamon buns. I would sneak out of bed before anyone else was up to watch her and, if I was lucky, sample a first batch bun fresh from the oven.

I also remember being very young and helping my mother prepare herring to pickle for midsummer’s eve – a big holiday in Sweden. I remember feeling smug because I was allowed to stay up and gut fish until way past my bedtime. I think perhaps most of my earliest food memories invoke these feelings of something inclusive and exciting.

WHICH PART OF COOKING DO YOU ENJOY MOST?

I enjoy the whole process, from shopping to serving, perhaps even more than actually eating the food afterwards! I’m not sure I’m one for really pernickety dishes, though. And I hate straining purees and sauces through fine-mesh sieves- mostly because I don’t have the arm muscles for it. But that’s probably the only thing I find tedious!

copyright Kate illustration via stylejuicer

DO YOU HAVE A GAZILLION FRIENDS WHO ALL WANT YOU TO COOK FOR THEM OR DO YOU PREFER TO EAT OUT?

I love cooking for friends and having them round, so that never feels like a chore! My main problem at the moment is convincing them to reciprocate. A few have made noises claiming to be intimidated byncooking for me now that I cook for a living, which is such a shame as I absolutely love being cooked for and will pretty much eat anything (although I’m not keen on fudge and some offal!).

I almost always prefer to cook, but I do think that if you work in the food industry, it is important to eat out, partly, of course, for inspiration, but also to keep you grounded – I spend a lot of restaurant trips staring at the food in wide-eyed wonder. I’m lucky to live in an area of London where there is an eclectic array of great eateries. For example, last weekend we had dinner at a local favourite, the Hackney Pearl. I’ve also managed to get a reservation at Restaurant Story next month, which I’m very excited about.

HOW IMPORTANT ARE ORGANIC INGREDIENTS AND NUTRITION FOR YOU?

Both are important to me in my day-to-day cooking, although I think a little bit of something slightly naughty, like this crayfish recipe, does the soul good too. In general, I pick my ingredients with care and really enjoy coming up with healthier options. A long-standing obsession is experimenting with different kinds of grains – buckwheat, freekeh, spelt, etc.

However, in terms of the blog, I don’t always push a healthy eating or organic agenda. Always So Hungry is probably more a record of my experimentation and perhaps a call to others to push themselves a bit, whether in terms of ingredients or technique. Partly, buying healthy food and organic food is markedly more expensive and I think a heavy focus on this might alienate some people. I’d like to think that everyone could find something on Always So Hungry that they would want to make. Having said that, I do try to stick to seasonal produce, partly because that’s exactly when ingredients are cheaper and when they’re at their best!

ARE YOU GOOD AT IMPROVISING? HOW GOOD ARE YOU AT COOKING WITH WHAT’S LEFT IN THE CUPBOARD?

I love improvising and happy to cook with what I’ve got in the back of the fridge or cupboard (a favourite is spicy tomato and coconut milk soup). However, I’ve definitely had mixed success with some of my store-cupboard experiments. My other half has sworn off any more of my polenta concoctions!

ARE YOU A DELIA-ESQUE PRECISION COOK OR A CHUCK-IT-IN-JAMIE?

If I’m not working, I’m definitely a chuck-it-in-Jamie. I think the key is to taste, taste, taste and not be too gung ho, something I learned the hard way at Leiths School of Food and Wine. Baking, however, is slightly different. I’m much more precise when it comes to baking, but even then, a few grams outrarely seems to matter too much.

IF YOU COULD MEET A (FAMOUS) CHEF, WHO WOULD IT BE AND WHAT WOULD YOU TALK ABOUT?

Can I only choose one? I should probably say something like Escoffier circa 1893, but in all honesty, I’d love to share a bottle with Nigel and Nigella. We’d sit in Nigel’s garden and he could talk me through how to grow things without killing them (as I usually do). I’d talk to Nigella about love and loss. To be honest, the three of us might not even discuss food – cooking and life are so intertwined anyway, we probably wouldn’t even notice the difference. We’d eat panzella, drink a Domaene Gobelsburg rosé, followed by spaghetti vongole and affoggato for pudding. But I haven’t really thought about it all that much.

WHAT MADE YOU START BLOGGING AND WHY ARE YOU ADAMANT TO KEEP YOUR BLOG ADVERTISING FREE?

It really came from a spur-of-the-moment, let’s do something different, what the hell impulse. I’d just split up with my boyfriend and wanted something to distract me – I had no idea where it was going to lead or that I’d still be doing it four years down the line (and have got back together and still together with said boyfriend!)
I’ve only had a few offers of advertising and as much as I’d like to say there are lofty, integrity-driven reasons for keeping the blog advertising free, it is mostly because I like a cleaner, less-cluttered look. I suppose partly I also feel the blog never started as a means to an end, commercial or otherwise, so perhaps I’m worried that it would loose something if I were to go down that route.

THERE’S A GERMAN SAYING ‘THE EYE EATS FIRST’ – HOW IMPORTANT IS FOOD STYLING FOR YOU?

Very important – we are a completely image-driven world and nothing is more evocative than an image of a delicious plate of food. I’ve been assisting wonderful food stylists over the past year and a half and worked with some amazing photographers. I feel really lucky to have been privy to this rather unknown world and learn some of the tricks of the trade. Certainly cooking food in a restaurant or school kitchen and cooking for the camera are very different beasts!
Of course, if a recipe doesn’t work or tastes horrible, then naturally the picture is slightly redundant. I’m ashamed to say that in the earlier days of the blog, I would occasionally post a recipe that I didn’t necessarily love, but had made for a good picture. Shameful, really!

OTHER THAN COOKING WHAT ARE YOUR PASSIONS?

Does wine count? I had a career in the art world up until fairly recently and in some respects I feel like I enjoy going to exhibitions more now that I’m removed from that world. My boyfriend is a musician, as are a lot of our friends, so we enjoy going to gigs. I also have a lot of friends in the theatre world and love going to see their latest work. Last but by no means least, I’d say I’m pretty passionate about organisation – I like nothing better than putting things away in their rightful, logical place. Terrible, I know.

WHAT DOES THE FUTURE HOLD FOR YOU?

I’ve just turned 30 so I’m trying to celebrate that as much as possible this summer by enjoying the weather and catching up with friends. Work-wise, I’m assisting food and prop stylists on a variety of shoots and I’d love to do more writing and recipe testing if I can. Then from September, I’ll be at BBC Good Food Magazine for six months. After that, who knows? It’s both exhilarating and utterly terrifying!

copyright Steffi Dellner Blog via Stylejuicer

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copyright Steffi Dellner Alwayssohungry.com via Stylejuicer.com

COCONUT CRAYFISH WITH YUZU DIPPING SAUCE

August is crayfish season in Sweden. A time when everyone gets together to gorge on the little critters, drink a lot of snaps, wear silly paper hats and sing drinking songs. Traditionally, they are simply cooked with plenty of dill and served on their own – a delicacy requiring little else. But, in fact, they are delicious all year round and incredibly versatile. This recipe works particularly well as a bar snack.

If you can get fresh or live crayfish, that is by far the best option. However, in this country, you will more than likely find their pre-cooked tails potted in brine at your fish counter. These work brilliantly in pasta and salads, but can also be used in this recipe, provided you don’t cook them for too long or they will be tough.

INGREDIENTS:

For the dipping sauce:
1.5 tbsp yuzu mixed with 1 tbsp. fresh lime juice. (Alternatively, use 3 tbsp. lime juice)
1 tbsp caster sugar
2 tbsp water
1.5 tbsp fish sauce
1 garlic clove, finely chopped
1/2 red chilli, finely chopped

For the crayfish:
150g crayfish tails
500ml vegetable or sunflower oil
65g plain flour
1 tsp salt
100ml water
75g desiccated coconut
50g breadcrumbs (panko preferable)

To serve:
Coriander, chopped roughly
Spring onion, sliced
Lime, cut into wedges

DIRECTIONS

1. First, make the dipping sauce. Mix together the yuzu and/or lime juice with the sugar and water until the sugar has dissolved. Taste and adjust to your liking.

2. Add the fish sauce, little by little, tasting to get a balance of sweet, sour and salty flavours. Finally add the finely chopped garlic and red chilli.

3. To prepare the crayfish, either remove tails from their shells or, if using pre-cooked crayfish, rinse and drain well. Either way, pat completely dry and refrigerate.

4. Heat the oil slowly in a frying pan to about 160 C (until a piece of bread browns in about 20 seconds). Meanwhile, make the batter by whiskingthe flour, salt and water together. You should have a mixture the consistency of a light pancake batter.

5. Combine breadcrumbs and coconut in a large bowl.

6. Once the oil is hot enough, dip a crayfish tail in the batter and then toss in the coconut crumbs. Deep fry for about 1-2 minutes, until crisp and golden brown. Drain on kitchen towel.

7. Continue with the remaining crayfish tails, frying in batches. You can ‘hold’ the done crayfish in a low (50 C) oven if you want to keep them warm, should you wish.

8. Serve topped with chopped coriander and spring onions and accompanied by lime wedges and the dipping sauce.

Enjoy and I hope you’re inspired!

More information | AlwaysSoHungry Blog by Steffi Dellner
Illustration | Kate Fisher