Tag Archives: Mokkasin

INTERIORS CRUSH | SOFIA JANSSON’S SWEDISH HOME

9 June 2014

Sofia, mokkasin, blog, photographer, scandinavian, interior design, white, bright, light, colourful, quirky, pieces, flowers, niki, my scandinavian home, instagram, william morris wallpaper

 

Ever since I came across Sofia Jansson from Mokkasin blog via the Zara brothers and sisters campaign I’ve kinda Instagram stalked her… in a nice way I hasten to add.

She’s not just the most wonderful photographer that sets up inspirational shoots with her 4 kids but her home is equally special, very light and Scandinavian with lots of interesting bits and pieces strewn around. You can imagine how thrilled I was when I found a tour of her home on the Swedish online edition of Elle Decor and via Niki from My Scandinavian Home.

I’m head over Birkenstocks in love with Sofia’s clean white home which she uses a lot for photoshoots and thrilled to see it in a spring/summer setting with lots of flowers everywhere and flooded with light. The white lilac on the kitchen table is my fav and I love the large period double doors in the living room opening out into the garden. Did you notice the matching windows in the conservatory!? Most of her furniture is made from a light coloured wood – I’m guessing birch – which gives it a classic Scandinavian feel, keeping the interior light and bright.

What really makes the place stand out to me are all the little colourful quirky details, like the rainbow cushions, the pink radio in the kitchen and a matching teal guitar and armchair in the background. Let me just add how fabulous to break up all this white space with a wall covered in William Morris wallpaper!? That work space is just so inspirational and a complete pattern overload – I love it!

I can’t see enough of her home… Guess I’ll need to stalk her some more on Instagram, wanna join the lovefest!? Don’t say I didn’t warn ya!

 

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Sofia, mokkasin, blog, photographer, scandinavian, interior design, white, bright, light, colourful, quirky, pieces, flowers, niki, my scandinavian home, instagram, william morris wallpaper

 

 
MORE INFORMATION | Mokkasin
PHOTOGRAPHY | Johan Sellen
 
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ZARA BROTHERS AND SISTERS CAMPAIGN

24 April 2014

Zara, Kids, Fashion, Bloggers, OhJoy, PinkSugarLand, Mokkasin, Campaign, Marketing, Brothers And Sisters, Blog, Blogspot, Advertising

I’ve declared my passion for Zara before on here before. Their style and price point are a winning combination for me. Add to that fresh, modern and clean styling and photography and I’m sold.

Recently I came across their Brothers And Sisters campaign online which even comes with it’s own hashtag – no points for guessing what it is – #brothersandsisters, duh. I recognised the little girl in one of the shots and bingo, it turns out it is Joy Cho’s daughter from famous LA blog OhJoy, shot by her mum in Zara attire for the Brothers And Sisters campaign.

What a neat idea! And oh so clever marketing. Bloggers can associate themselves with a hip brand and get referrals from the Zara site and Zara gets kudos through their selected bloggers. Everyone’s a winner!

I might sound slightly cynical but actually I love all the shots as they feel authentic and less styled and staged than a normal photoshoot.

My favourite ones are by Swedish blogger Sofia and her four children. Four children!? How the heck does she find time to blog? She’s clearly not human and if you’d like to read more about her super human efforts hop over to Mokkasin, oh, and switch the translator on if you’re not Swedish.

Zara just can’t do wrong this season. Simple, clever, stylish. Zara, feel free to call me!
 

Zara, Kids, Fashion, Bloggers, OhJoy, PinkSugarLand, Mokkasin, Campaign, Marketing, Brothers And Sisters, Blog, Blogspot, Advertising

Zara, Kids, Fashion, Bloggers, OhJoy, PinkSugarLand, Mokkasin, Campaign, Marketing, Brothers And Sisters, Blog, Blogspot, Advertising

Zara, Kids, Fashion, Bloggers, OhJoy, PinkSugarLand, Mokkasin, Campaign, Marketing, Brothers And Sisters, Blog, Blogspot, Advertising

Zara, Kids, Fashion, Bloggers, OhJoy, PinkSugarLand, Mokkasin, Campaign, Marketing, Brothers And Sisters, Blog, Blogspot, Advertising

Zara, Kids, Fashion, Bloggers, OhJoy, PinkSugarLand, Mokkasin, Campaign, Marketing, Brothers And Sisters, Blog, Blogspot, Advertising

Zara, Kids, Fashion, Bloggers, OhJoy, PinkSugarLand, Mokkasin, Campaign, Marketing, Brothers And Sisters, Blog, Blogspot, Advertising

Zara, Kids, Fashion, Bloggers, OhJoy, PinkSugarLand, Mokkasin, Campaign, Marketing, Brothers And Sisters, Blog, Blogspot, Advertising

Zara, Kids, Fashion, Bloggers, OhJoy, PinkSugarLand, Mokkasin, Campaign, Marketing, Brothers And Sisters, Blog, Blogspot, Advertising

Zara, Kids, Fashion, Bloggers, OhJoy, PinkSugarLand, Mokkasin, Campaign, Marketing, Brothers And Sisters, Blog, Blogspot, Advertising

Zara, Kids, Fashion, Bloggers, OhJoy, PinkSugarLand, Mokkasin, Campaign, Marketing, Brothers And Sisters, Blog, Blogspot, Advertising

 
MORE INFORMATION | Zara Brothers And Sisters
PHOTOGRAPHY | Mokkasin | OhJoy | PinkSugarLand
 
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