Hello! How are you all? This week is going to be exciting for me as not only am I going to feature my first guest post but I’ll be old-fashioned networking at the first Blogtacular conference in London where I can’t wait to hear the fabulous Joy Cho and Anne Ditmeyer speak.

Joy must be one of the most successful lifestyle bloggers out there and is based in LA you should check out her site OhJoy for some Californian vibes. She also contributed to the fabulous Zara Brothers And Sisters campaign featured recently here on Stylejuicer.

So, let’s kick off the week with some more eye-candy from super photo/styling duo Petra Bindel and Emma Persson Lagerberg. They recently produced these gorgeous images for the Swedish department store chain Ahlens who operate throughout Sweden and Norway and sell everything from fashion, beauty, homewares and media.

I love the way Emma has styled the shots for Ahlens magazine with a reduced and soft colour palette. The crisp products contrasting with the rough backdrop of un-finished walls and rusty metal.

The setting looks like an apartment that is being renovated which is a clever idea as most people will be able to identify with that look and maybe even make the leap of imagining filling the finished apartment with beautiful goods from said store. A neat idea, cleverly executed Scandinavian style.

 
STYLING | Emma Persson Lagerberg
PHOTOGRAPHY | Petra Bindel
 
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