Scandinavian children’s wear brand Mói wants to inspire sustainable living and make the earth a better place through certified responsible and ethical production methods. They are commited to creating an eco-friendly product that is comfortable as well as stylish.
The classic designs are easy to mix and match and work for any occassion from playing to partying. I love the neutral colourpalette, soft fabrics and comfortable designs of the Spring/Summer 2013 collection that won’t need much convincing putting on. Their labels are printed on the inside to avoid that itching feeling so many of us adults have to put up with and all tags are made from recyclable materials to minimize harm to the enviroment.
A cute story accompanies their logo which is the name and symbol of an Icelandic raven that the designer’s family fed and sheltered for many years.
What a lucky bird!
Enjoy and I hope you’re inspired!
More information | Mói