I’ve long been a fan of Danish home decor & accessories company ferm Living and have an unexplained affinity with founder and owner Trine Andersen. Read my previous post here.

Maybe because she’s a graphic designer like me or maybe because she takes everyday life as inspiration for her products or maybe it’s just all clever marketing and I shouldn’t be so bloomin’ naive as the cowboy would tell me. But still… I can’t help but being drawn to ferm’s Scandinavian design traditions and retro charm and their distinctive graphic edge.

Now, since we’re about to embark on copious amounts of chocolate bunnies and eggs I’d like to share ferm Living’s playful take on Easter with you today. I love the way they’ve styled the photos and incorporated some old school egg painting. I bet that was a fun shoot taking the models back to their childhoods.

You can see more in their online magazine and shop the collection on their website.

 
MORE INFORMATION & PHOTOGRAPHY | ferm Living
 
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