A double helping of Toast this week on Stylejuicer and it’s menswear’s turn today.
Food is hip, right!? Jamie Oliver’s passion has resonated with the most listless person and by now we all get it: We are what we eat!
Nutrition is important and has become a conversation point along with house prices and choice of schools. We read more cook books than ever and cooking shows like The Great British Bake Off are no longer a guilty pleasure but something to be watched with friends and celebrated. We care about food miles and strive to buy local produce, ideally organic or fair trade and enjoy our Saturday mornings at farmers markets.
Going out to dinner has never been this exciting with new places opening up every week and an endless choice from swanky Michelin star to authentic seasonal cuisine to rustic pub food and organic cafes. We are obsessed with food and we love it!
What a great angle therefore for a fashion brand who are equally enthusiastic about their garments to associate the two – which is exactly what Toast has done with their menswear AW2013 collection. The chosen twelve models are not professional models at all but people like you and me photographed by the marvellous Neil Gavin and styled by David Lamb.
Not exactly a new idea you might say, but they are also UK-based and involved with food in one way or another. They are not just achingly cool but passionate about their work and each individual story gives the collection an added sense of credibility and authenticity.
I love the fact that Toast has chosen to include women in their menswear catalogue which works surprisingly well as you’re absorbed by the individual stories and don’t even notice this oddity.
Enjoy and support these incredibly hard working individuals below representing the classic and stylish collection in a simple and unpretentious way. Authenticity rocks right now!
STEVE BENBROW | The London Honey Company
KATHERINE MAY | Textile Artist / Fern Verrow
OLE HANSEN | Hansen & Lydersen
JANE SCOTTER | Fern Verrow
JEREMY LEE | Quo Vadis
JARED BROWN | Sipsmith
THOMASINA MIERS | An Englishwoman in love with Mexico
ALEX GUARNERI | Androuet
ALYS FOWLER | Food Grower
TOM OLDROYD | Polpo
RACHEL KHOO | Little Paris Kitchen
MARTIN HARDIMAN | The Little Bread Pedlar
Enjoy and I hope you’re inspired!
More information | TOAST
Photography | Neil Gavin
Styling | David Lamb