Well, wouldn’t we all like to call ourselves the ‘thinking woman’!?
It’s a fitting description for the English fashion brand Whistles where Jane Shepherdson, former Brand Director at Topshop, has been the Chief Executive and figurehead since 2008.
On the website she describes the Whistles aesthetic as an effortless way of dressing, unique, easy and laid back, but also luxurious. When she thinks about the Whistles woman she references Sofia Coppola who is creative, intelligent, stylish, very understated and confident. In other words a ‘pretty cool woman’!
Jane loves fashion and the ever changing nature of it, the way that trends develop and grow and that nothing is certain. Fashion is the thing that gets her up in the morning – interpreting trends and creating something unique is what she loves to do.
Below are some images from the Spring/Summer 2013 lookbook and you can judge for yourself if Jane and her team have achieved what they set out to do: create pieces that stand up on their own and have a timeless quality.
I for one won’t argue with her.
Enjoy and hope you’re inspired!
More information | Whistles