It took me a while to figure out what Von Berry actually do. Do they make or sell road bikes? Motor bikes? Surfboards? Food? All I know is I LOVE their branding and whatever it is they do or sell I want some – and buckets of it please! They have the cool factor for the sophisticated 25+ market without the extra ‘cheese’ and their sparse info including a very stylish minimal website adds to the mystery thus reinforcing their übercool concept.

So, here’s what I’ve managed to gather from their social network. Established in 2010 they are an Argentinian brand and describe themselves on Facebook as:

Women, Men Clothing, Custom Cycles, Surf & Coffee.

Their mission statement simply reads: Feel at home! Hmmm… I’ve got the feeling that something might have got lost in translation.

But all this is just a preamble to my serious gushing about their awesome branding which was illustrated, designed and art directed by Benjamín Sepúlveda. What is it with South American graphic design? Maybe the salsa just makes them chill out and therefore produce hip and loose design that you just don’t find anywhere else. Admittedly a theory that needs more research but the only explanation that my logical German mind can come up with right now.

I’ve also got a sneaky suspicion that Benjamín is somehow related to the owners and creators of Von Berry as he looks like he could be one of their models and seems to have ingested an overdose of dudeness. What a talent! I’m following him on Pinterest and Facebook in the hope that one day he’ll take notice of Stylejuicer.

*Sighs* Alas, so far no pixie dust or Facebook love from Argentina.

Enjoy and I hope you’re inspired!

Design, illustration, art direction | Benjamín Sepúlveda
More information | Von Berry