Morning everyone! Hope you all had good weekends. We took the kids to the Science Museum in London on Saturday and everyone had a ball. So much to discover and learn but try dragging two under three away from the interactive water garden… The cowboy and I thought we might come back a deux on a nerdy date as there are so many cool shows and exhibits which are impossible to take in if you’re looking after small kids.
Another great find this weekend was this branding job by Mexican agency Anagrama. You’d be forgiven to think that Nordic House was a Scandinavian brand which is part of the reason it caught my eye. In fact Anagrama approached the yet to be launched dry-cleaning service brand just with those nordic design values in mind. Combining simple geometric forms with a clean, sharp, well-distributed logotype and an icy, cold colour palette from snowy white, chilly grey and pine needle green to fresh salmon.
It all combines to create a cool nordic landscape complete with its pure, immaculate and undisguised scents.
I love the stark, reductionist style which captures the brand’s emphasis on honesty, clarity and above all, quality. Bull’s eye values for a dry-cleaning company, beautifully executed and communicated in their overall appearance and I’m excited to hear that they will also sell exclusive, quality items such as scented soap and undershirts.
Calling all Bay Area residents, make sure to get in line for this premium service when it opens.
MORE INFORMATION & PHOTOGRAPHY | Anagrama