One of the reasons I started Stylejuicer was to be able to promote exceptional niche brands, products and services that find it hard to get traction in this ever increasingly competitive global market. Bruum Knits is just such a brand.
A hip artisan knitwear company from Barcelona created by Magda and Paula who met at Fashion College a few years ago. Both have proper daytime jobs but still find the time to produce the most gorgeous knitwear from home which they sell in their online store.
I was stunned to hear that the two of them create every piece by hand and currently don’t employ any other knitters. Their passion is palpable and they say that each piece has a part of them. Seeing the product I can believe that!
I remember my grandmother knitting me sweaters for winter when I was small and though she was a fast worker it still took ages to complete and the snowdrops started to come out when I could finally wear it. God only knows how Magda and Paula manage but their product is fabulous and bang on trend this winter with their chunky bobble hats, beanies and snoods. They only use high quality natural yarns of different compositions like wool, merino wool and alpaca and their beautiful mostly muted colour palette should match any wardrobe.
Being curious by nature I couldn’t resist to find out more about their brand and product and I hope you’ll enjoy the interview below.
Remember it’s only 4 1/2 weeks till Christmas. Check out their online store and yes, they do ship to Europe and the Rest Of The World.
WHERE DOES THE NAME BRUUM COME FROM?
It’s a funny story. When we were trying to decide the name of our brand we had so many ideas but none of them was the good one, so we were joking saying that any name could be the one, and while we were talking about that we saw a drawing of a motorbike in Magda’s notebook and said “We could even call us Bruum Knits!!” (by the sound of a motorcycle)…. And we actually liked it and decided to be Bruum Knits.
ARE YOUR PRODUCTS LIMITED EDITIONS?
We have some unique items, that are one of a kind, and there are small quantities of all the other products. We’ve also done personalized products: with embroidered names, changing colours of the original models in the collection, or even doing some models in children’s sizes. We’re open to requests of product personalization and entirely made-to-order products. 🙂
WHERE DO YOU SOURCE YOUR WOOL FROM?
Most of the yarns we use are bought through a supplier in England, mostly from a Norwegian brand that uses wool from Norwegian and Faeroe Island sheep, as well as Merino wool from Australia and Italy, and Alpaca yarns from South America. We also buy yarns from small local shops, and local artisan producers, and this season we’ve also tried a yarn from an Italian well-known supplier.
DO YOU RUN YOUR BUSINESS FROM HOME OR DO YOU HAVE A STUDIO?
We run the brand from our homes. Each of us designs and knits at home, and we meet every week to take decisions and show each other what we thought and what we made.
WHO CREATES THE DESIGNS?
We both design. Each of us designs her own pieces, taking into account some common characteristics we had first decided. Most ideas come from the yarn: we buy yarns we love, we knit swatches and we find the best design for each yarn, so we knit them and we show each other the results.
WHERE DO YOU SEE YOURSELF IN SAY TWO YEARS TIME?
We would like to grow as a brand, getting more clients around the world, expanding products so there are more sweaters, cardigans and other bigger pieces. We would also like to have some retailers.
[Above right the lovely Magda & Paula]
Enjoy and I hope you’re inspired!
More information | Bruum Knits
Photography | Agustina Rodriguez
