Food is hip, right!? I don’t know a single person who’s not interested in what they eat. We all seem to love cooking and baking, enjoy instagraming our meals before we dive in, read blogs and books and magazines about food and care about food miles. The industry has mushroomed and food has become a lifestyle topic.

Half French, half Californian Jessica Giboin is a fellow food enthusiast and graphic designer who produced this beautiful ritual book series I’d like to share with you today. I was surprised to find out she’s only 27 years old and just out of college and that this was a school project for an experimental typography class.

The first book is mostly photography based, and was about a daily ritual that featured the object in every shot. The second book includes a bit more typography and is based on a collection of that object, and the third book is mostly type-driven and about the industry where that object came from.

Jessica chose knives because she felt it would be an interesting journey to follow, using it delicately in some of the food shots of the first book and more dramatically and ‘hard core’ in the third book documenting the industry it came from.

I love the concept for her editorial design and how she used typography creatively and playfully experimented with sizes, colour and composition. Her mostly overhead photography is clean and minimal, reminiscent of instagram shots giving it a very modern look and part-time OCD sufferers like myself will enjoy how she’s neatly lined up the items, all at right angles.

A very mature project for such a young designer who I have no doubt has a great career ahead of her. You can also follow her on Behance.

 
MORE INFORMATION & PHOTOGRAPHY | Jessica Giboin
 
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