So, here’s the thing… sometimes things pass me by. No, really! Even me! OCD-perfectionist-Supermami is not always on her game and stuff slips my mind. [insert sarcastic face]
Le Labo has to be on that list and I can only blame severe sleep deprivation and crying babies for this almost inexcusable oversight. You see Le Labo launched it’s London store in February 2010, just as I was up to my elbows in nappies and trying to figure out why my baby wouldn’t sleep – turns out he was just hungry, duh!
So, when I recently read an interview with co-founder Fabrice Penot in Cereal magazine it prompted me to pay the store a visit and oh my, what an experience it was. As mentioned I can get slightly OCD about certain things and the Le Labo conceptstore almost turned me into a fragrance fanatic.
The beautifully simple concept makes it easy for the lay(wo)man to find their way around Le Labo’s range of 14 scents. Firstly, you have to decide which of the 3 main fragrance groups – ranging from citrus to floral and musky – you feel most comfortable with. Then you can delve deeper into your chosen group and sniff 4-5 scents before finally choosing which size bottle you’d like to purchase (0.5, 1.7 or 3.4 FL OZ).
A bit of a warning at this point: they’re not cheap but the added benefit of the 2 larger bottles is that they can be refilled with a 20% discount. Only once you’ve chosen your desired product do they prepare the bottle in their lab [#gettit?] and add their retro functional label.
Oh, and did I mention that they have some scented candles for the home (Figue for me please) and body care products too!? All wonderfully designed and packaged in Le Labo signature industrial style – quite the opposite to the (mostly) over-the-top perfume packaging.
I absolutely adored the experience with a super relaxed and approachable assistant who was happy for me to try everything and snap away on my iPhone to my hearts content. She even gave me a sample of my favourite fragrance Santal 33 which I’m going to treasure until I can afford the real deal.
Luckily, my birthday is round the corner. [insert confetti face]
MORE INFORMATION | Le Labo
PHOTOGRAPHY | Yours Truly
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