SEMI-CIRCULAR SWEDISH SUMMERHOUSE

4 June 2016

sweden, swedish summerhouse, weekend get-away, lake, polished concrete, chimney, industrial texture, neutral interior, designer furniture, photography, kristofer johnsson, styling, alexandra ogonowski, residence magazine, interior design, trend, style, minimal
 

I’ve been enviably following the weather app on my iphone this week. It seems that summer has arrived in Northern Europe with temperatures in the mid twenties whilst we’re still in our winter coats dodging the showers in London. #notfair

So it’s no surprise that I was drawn to this semi-circular Swedish summerhouse. Nestled between the pine trees on the shores of a lake this is my idea of a peaceful weekend get-away and I’m sure the owners enjoyed some balmy evenings and summer BBQs this week, maybe even a dip in the lake!

The semi-circular house is clad in dark wood with large windows around the outside giving views of the stunning scenery and the lake. I like how the chimney stands out in polished concrete providing a focal point in the living area and adding a bit of industrial texture amongst the crisp white walls and ceilings and neutral-coloured furniture.

Enjoy the eye candy shot by Kristofer Johnsson and styled by Alexandra Ogonowski.

 
sweden, summerhouse, weekend get-away, lake, polished concrete, chimney, industrial texture, neutral interior, designer furniture, photography, kristofer johnsson, styling, alexandra ogonowski, residence magazine, interior design, trend, style, minimal

sweden, summerhouse, weekend get-away, lake, polished concrete, chimney, industrial texture, neutral interior, designer furniture, photography, kristofer johnsson, styling, alexandra ogonowski, residence magazine, interior design, trend, style, minimal

sweden, swedish summerhouse, weekend get-away, lake, polished concrete, chimney, industrial texture, neutral interior, designer furniture, photography, kristofer johnsson, styling, alexandra ogonowski, residence magazine, interior design, trend, style, minimal

sweden, swedish summerhouse, weekend get-away, lake, polished concrete, chimney, industrial texture, neutral interior, designer furniture, photography, kristofer johnsson, styling, alexandra ogonowski, residence magazine, interior design, trend, style, minimal

sweden, swedish summerhouse, weekend get-away, lake, polished concrete, chimney, industrial texture, neutral interior, designer furniture, photography, kristofer johnsson, styling, alexandra ogonowski, residence magazine, interior design, trend, style, minimal

sweden, swedish summerhouse, weekend get-away, lake, polished concrete, chimney, industrial texture, neutral interior, designer furniture, photography, kristofer johnsson, styling, alexandra ogonowski, residence magazine, interior design, trend, style, minimal

 

 
PHOTOGRAPHY | Kristofer Johnsson
STYLING | Alexandra Ogonowski
VIA | Residence Magazine
 
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THE FIFTH | TIMEPIECE

1 June 2016

the fifth, timepieces, new york, brooklyn, watch, minimalist, classic, stylish, simplicity, brand loyalty, all black, brand, considered, lifestyle, inspiring, intriguing, exclusive, unisex, paper thin, melbourne, contemporary, trend, style, monochrome
 

What makes a brand stand out? How do you differentiate yourself in today’s overcrowded market? Social media channels are overflowing with images and messages. The noise is deafening. How can a brand reach the consumer? That’s you and me. Why are we loyal to some brands and not to others? Those questions often pop up when talking to clients and reflecting on the market in general.

There is of course no easy answer. Everyone is an individual, everyone is different but what we all share as human beings is a sense of curiosity and this is something new brands can capitalize on. But beware: it’s a fine line between being secretive and exclusive. The former antagonises the latter is enticing for most of us.

It was my sense of intrigue that drew me into a conversation with The Fifth, a new concept in online retail where product and lifestyle are of equal importance. Their considered, stylish products are sold for five days only starting on the 5th of each month and you can sign up for their store password to receive exclusive access.

The rest of the time The Fifth connect, collaborate and create. Building a community of people who want to get more out of life and actively encouraging you and me to participate in their story by sharing and talking about the things that make us tick (excuse the pun).

 

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Each month they release new products and I was lucky enough to be sent the BROOKLYN timepiece in all black which came with a second set of black suede leather straps which are easily interchangeable thanks to a spring bar mechanism. The watch is a perfect unisex size and (almost) paper thin with number five highlighted by the roman numeral V, subtle and classy and appealing to my designer eye.

So far they’ve designed two ranges called Melbourne and New York adopting elements from both of these iconic places. You can find a more minimalist and contemporary style in the Melbourne range and a clean, simple and classic style in the New York range. Both feature five different faces and beautiful Italian leather straps in subtle colours from black and white to tan, grey and peach presented in a gorgeous sturdy box reminiscent of a jewellery case.

It’s a clever concept harnessing the power of social media and people’s love of sharing to sell product but wether or not their exclusivity will put people off or continue to stir a craze remains to be seen. In any case The Fifth seem smart enough to adopt to changing market conditions so for now I’m sold and can’t wait to see what products they’re designing next.
 

the fifth, timepieces, new york, brooklyn, watch, minimalist, classic, stylish, simplicity, brand loyalty, all black, brand, considered, lifestyle, inspiring, intriguing, exclusive, unisex, paper thin, melbourne, contemporary, trend, style, monochrome

the fifth, timepieces, new york, brooklyn, watch, minimalist, classic, stylish, simplicity, brand loyalty, all black, brand, considered, lifestyle, inspiring, intriguing, exclusive, unisex, paper thin, melbourne, contemporary, trend, style, monochrome

the fifth, timepieces, new york, brooklyn, watch, minimalist, classic, stylish, simplicity, brand loyalty, all black, brand, considered, lifestyle, inspiring, intriguing, exclusive, unisex, paper thin, melbourne, contemporary, trend, style, monochrome

 

 
FOLLOW THE FIFTH | The Fifth
PHOTOGRAPHY & STYLING | Annie Kruse
 

This is a sponsored post in collaboration with The Fifth. I only work with products I genuinely love and all opinions are my own.

 
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BRANDING | UNA RESTAURANT AND MICROBREWERY

30 May 2016

branding project, design, graphic design, una, bergen, restaurant, microbrewery, earthy tones, calligraphy, distinct, sharp angles, serif typeface, together, good food and beer, trend, style
 

I haven’t shared any graphic design projects for a while simply because I haven’t come across anything particularly exciting. But this branding project for an Bergen restaurant and microbrewery caught my eye with it’s earthy tones, distinct logo type and use of natural materials.

The logo has got a calligraphic feel to it as if it was written with a broad flat nib. There’s an interesting contrast between the broad and thin strokes similar to a serif typeface. The distinct sharp 45 degree angles are a design element in themselves and subtly appear throughout their branding, especially on their website and signage. Una says:

The name Una comes from Latin. It means ‘together’ or ‘in one’. Togetherness is the essence of the concept. Good beer is best enjoyed in good company and at Una you will find craft beer from all over the world under the same roof.

A beer wind is sweeping the world at the moment. The trend started in the USA more than 10 years ago – the idea of brewing craft beer based on small-scale production. This trend has exploded in recent years. A distinction is drawn between full-scale breweries and pub breweries. UNA Brewery & Kitchen is a brewery bar that aims to build on this trend. Locally made beer and food in perfect harmony, with the focus on good local ingredients.

If you like the concept of UNA restaurant and happen to be in Bergen, go and check it out.

 
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branding project, design, graphic design, una, bergen, restaurant, microbrewery, earthy tones, calligraphy, distinct, sharp angles, serif typeface, together, good food and beer, trend, style

branding project, design, graphic design, una, bergen, restaurant, microbrewery, earthy tones, calligraphy, distinct, sharp angles, serif typeface, together, good food and beer, trend, style

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branding project, design, graphic design, una, bergen, restaurant, microbrewery, earthy tones, calligraphy, distinct, sharp angles, serif typeface, together, good food and beer, trend, style

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branding project, design, graphic design, una, bergen, restaurant, microbrewery, earthy tones, calligraphy, distinct, sharp angles, serif typeface, together, good food and beer, trend, style

branding project, design, graphic design, una, bergen, restaurant, microbrewery, earthy tones, calligraphy, distinct, sharp angles, serif typeface, together, good food and beer, trend, style

 

 

CONCEPT & BRANDING | Kind
MORE INFORMATION | Una
 
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MOOD BOARD | REFLECTIVE

27 May 2016

reflective, mood board, aiala hernando, photographer, self-paced, online courses, composition, foundations, artisitic disciplines, style, styling, trend
 

A reflective mood board today as half term has started and I need to slow down and focus on family life. My mum is coming to visit and the boys are super excited as ‘Oma’ will sleep in their room. Let’s hope she won’t mind the 6am starts.

These past couple of weeks have been incredibly busy and I feel I’ve not had the chance to sit back and reflect. When putting this board together I came across photographer Aiala Hernando who took the ‘spaces’ and the ‘white still life’ shot above.

After studying Fine Arts, specialising in Art Direction, she worked as a Creative Director before breaking out on her own to pursue a career in photography. Her high profile client list speaks volumes about her work and I was intrigued to find that she also runs self-paced online courses on photography, styling and interestingly: Composition.

I’ve always maintained that good composition and structure are the foundations of most artistic disciplines be it fine art, graphic, photography or product design. Even architecture and interior design reply on strong composition to make them significant and no technological wizardry can make up for a lack of knowledge of these foundations.

Check out her courses here and I might see you in class.

 

PHOTOGRAPHY | ‘spaces’ and ‘white still life’ by Aiala Hernando
Others via my Pinterest boards
 
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FOR THE HOME | STELTON AW 2016

25 May 2016

danish, brand, stelton, stoneware, scandinavian, bamboo, theo range, slow brew, coffee maker, coffee grinder, ceremonial, stylish, style, styling, trend
 

I’m loving the clean styling and latest products by Danish brand Stelton.

The Theo range launched last year in earthy black Scandinavian stoneware and the simple, modern shapes are complimented by the subtle use of bamboo in the form of a tray, lid or handle. I like the tactile contrast between rough and smooth, glazed vs untreated.

Personally, I’ve always loved the shape of the Theo slow brew coffee maker so I’m excited to find out that they’ve added a coffee grinder to the AW 2016 range which comes with a brass top.

Coffee brewing has just become a little bit more ceremonial but nonetheless stylish.

 
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danish, brand, stelton, stoneware, scandinavian, bamboo, theo range, slow brew, coffee maker, coffee grinder, ceremonial, stylish, style, styling, trend

danish, brand, stelton, stoneware, scandinavian, bamboo, theo range, slow brew, coffee maker, coffee grinder, ceremonial, stylish, style, styling, trend

 

 
MORE INFORMATION | Stelton
PHOTOGRAPHY | Brian Buchard
 
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