You know how much I love an industrial space and this monochrome cafe in Moscow designed by studio Asketik immediately caught my eye during one of my late night surfs.
The white wash formula never fails to have an impact especially in such an impressive space which used to be a silk factory in the Factoria Park district of Moscow. Beautiful designer furniture by Delo Design of St Petersburg and large plants in terracotta pots soften the sharp edges of the vast space which is flooded with light.
Asketik was also tasked to come up with the cafe’s brand identity which derives from the gorgeous smell a freshly brewed cup of coffee emits: Bloom-n-Brew. The simple font supports the contemporary industrial look and feel of the space and sits discreetly on cups and packaging.
My final thought is a controversial one: This place could be in any of the world’s hip coffee-loving cities, from Australia to America, Africa, Asia or Europe. I’m not too sure how I feel about the fact that there’s no distinct cultural reference apart from the currency. I actually love cultural differences and want to consume food and drink local to the country I’m visiting. How do you feel about the fact that places start to look the same throughout the world? Does it bother you or do you find it comforting? Its definitely a question that will be coming up more and more in the future as we continue to become more connected.
If you want to see more hip cafes check out this one in Melbourne or this gorgeous restaurant / bar / cafe in Stockholm, still one of my favs.
MORE INFORMATION | Asketik
PHOTO | Mikhail Loskutov with thanks
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