Are you relaxed and ready for a master class in packing? I’m not kidding there IS an art to it and Louis Vuitton, creator of some of the world’s most luxurious travel goods since 1854, is letting you in to a few secrets.

So let me set the scene: Enter through some effortlessly gliding doors into a world of low lighting with thick carpet and cream and chocolate brown logo overload, gold hardware and tactile fabrics everywhere. The smell of leather wafts through the air (no cheap ployester anywhere) and a nice and discreet assistant sits you down for your master class in packing. Ok, I might have exaggerated a bit but that’s the experience you’re (almost) getting when watching their very helpful packing instructions online. I must say it’s a beautiful piece of flash animation and it’s well worth the wait once it’s loaded.

Now you might detect some sarcasm here but let me reassure you, it’s pure envy that I don’t have a wardrobe or luggage to replicate the experience at home. On second thoughts if I DID own some LV cases I’d probably have somebody else packing. Hmmm…

Mainly, I just LOVE these beautifully styled shots of luggage and garments.
 

For all those who want to cut to the chase here are some of their top packing tips:
 

BASE LAYER:

Put clunky items like shoes, cosmetics (make sure you put liquids in extra plastic bags) and hairdryer at the bottom of the case as a base layer.

MIND THE GAPS:

Roll up all your thinner non-creasing garments like t-shirts and knitwear. Roll from the collar down and use to fill the gaps between the chunky items at the bottom. Fold jeans in half lengthways and roll up from the bottom to the top to avoid unnecessary creasing.

PIECE DE RESISTENCE:

Shirts, jackets and skirts are tricky to fold but try and use as few folds as possible and keep to the shape of the case. Do up the shirt or jacket, turn out the collar and fold back the arms.

BEFORE YOU CLOSE UP:

There’s usually a bit of room under the lid so try and put your most awkwardly shaped items in to the suitcase last to minimise the risk of creasing.

Et voilà, bon voyage!
 

Enjoy and I hope you’re inspired!

More information | Louis Vuitton