This post is a wonderful combination of (almost) everything I’m inspired by: clever marketing, creativity, branding, photography, fashion and style.
Today’s beautiful photography is by Louise Desrosiers who’s shots of the Amsterdam Warehouse only featured here yesterday. Looking at her portfolio I came across the quintessential French Quality brand Aigle (yes, with a capital Q) and her inspiring shots of the Schmidt-Fioro family wearing – you guessed it – Aigle boots and clothing.
The shots appear in a casual blog-like section on their website and are part of a series called ‘Family Spirit’ that showcases aspirational, creative families and their projects, day-to-day habits and what makes them stand out from the crowd.
By no means a new strategy but somehow these inviting and intimate shots make me connect with their brand in ways I didn’t before and I’ve got a fuzzy feeling that I want to be part of this campaign and maybe the easiest way would be to buy some of their clothes!? Gotcha! Or whatever the French would say instead.
A smart angle by Aigle (see what I did there) and though they haven’t managed to convince me to buy any of their product I do enjoy the reportage feel of the campaign and the voyeur in me wants to see who’s life I can pry into next. I’ll be checking back regularly et voilà… an impulse buy might, just might happen.
Clever the French, aren’t they!?
MORE INFORMATION | Aigle
PHOTOGRAPHY | Louise Desrosiers
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