ONE | St John Bread & Wine | 94-96 Commercial Street, London, E1 6LZ
TWO | Margaret Howell | 34 Wigmore Street, London, W1U 2RS
THREE | Folk Clothing | 11 Dray Walk, London, E1 6QL
FOUR | Serpentine Gallery | Kensington Gardens, London, W2 3XA
FIVE | Folklore | 193 Upper Street, London, N1 1RQ
SIX | Corner Room | Town Hall Hotel, Patriot Square, London, E2 9NF
SEVEN | Monocle Shop | 2A George Street, London, W1U 3QS
EIGHT | Tokyo Bike | 87-89 Tabernacle Street, London, EC2A 4BA
NINE | Daunt Books | 83 Marylebone High Street, London, W1U 4QW
TEN | Workshop Coffee | 27 Clerkenwell Road, London, EC1M 5RN
Bristol-based Cereal Magazine are seriously taking over the world with their newly launched online travel guides, called Guided By Cereal. An annual subscription fee of £20 gives you full access to all travel guides as well as a Guided Travel Journal where outtakes and notes on each location are shared.
Currently there are 10 cities around the world including faves as London, Paris, Manhattan, LA and Hong Kong but also less common destinations like Charleston, Austin, Seoul, Vancouver and Bath (note for non-UK residents: Bath is a beautiful town in the west of England, slightly off the beaten track). I love the fact that each city has a local Cereal ambassador to ensure that everything is up to date and the recommended places keep up the good work.
The holistic approach that complements the magazine beautifully and the concept reminds me of Wallpaper* Magazine and their pocket sized travel guides. Nevertheless it’s a genius idea to give their design-hungry and individuality-craving niche market the insiders guide on where to stay, where to eat, what to see and where to shop. All with the Cereal seal of approval, vouching for their unique, understated, minimalist aesthetic, style and taste.
To get us all hooked they’ve given us access to the London travel guide and as a London-dweller and Cereal evangelist I’ve got to hand it to them: It’s an exquisite selection and I’ll soon report back on some of their recommendations.
MORE INFORMATION | Guided By Cereal
PHOTOGRAPHY | Cereal