The name MUUTO stems from the Finnish word muutos meaning new perspective which is exactly what they are striving to do: expanding the Scandinavian design tradition with new and original perspectives.
No mention please of the reasonably priced blue and yellow four letter store starting with I and rhymes with Korea!
I have to say I fell in love with Petra Bindel’s photography for the new Muuto catalogue and delving further into it I wanted to share this innovative collaboration with you. Whether it’s functional ergonomics, a sleek modern look or modular shelving designs to suit your needs, the furniture, lighting and design accessories are cutting edge without compromising on comfort or practicality.
One of my favourite pieces is the naked E27 pendant lamp by Mattias Ståhlbom which comes in 12 colours and celebrates simplicity.
Muuto even created their own Talent Award, now in it’s fifth year, that reaches out to all architecture and design students encouraging them to express their story and perspective on a Muuto product. The most talented design students are given the opportunity to become the next Muuto designer as well as win great prizes.
As Muuto explain in their own words:
To us good design starts with the person. We handpick the brightest design talent in Scandinavia and give them the freedom to express their individual story through everyday objects. Some want to alter the world, others find passion in colour and shape or draw deeply from personal experience. How do they see a chair, vase, lamp or any other everyday product?
You will know our design because it has muutos. Objects made sublime through new perspectives, enjoyed across the world, representing the best of Scandinavian design today.
Oh, how I love Nordic design!
Enjoy and I hope you’re inspired!
More information | Muuto
Photography | Petra Bindel