INTERIORS CRUSH | HEAD OF HOME DESIGN AT H&M

11 September 2015

Evelina Kravaev Söderberg, head of home design, hM home, home decor, home accessories, interior design, trend, style, elle decor, charming, texture, vintage finds, neutral backdrop, vignette, fresh look, mid-century
 

Evelina Kravaev Söderberg is head of home design for the Swedish brand H&M and she’s showing her beautiful home on Elle Decor this month.

For all of you who suffer from acute home envy and interiors crush (or is it just me!?) hold your horses. It took Evelina 17 years to create the charming home you see in the pictures today. She knew she wanted a neutral backdrop with calm and warm colours but it took time to slowly build up their beautiful collection of Mid-Century designer pieces. She and her husband made very deliberate and thoughtful choices as they only wanted to surround themselves with pieces they truly love and you just can’t rush that process.

What I love about their place is how Evelina updates the look with inexpensive home accessories from H&M combining them with vintage finds and designer furniture. As you can see in some of the pictures she also enjoys creating still life vignettes, grouping objects together and changing them regularly for a fresh look.

Something that’s achievable on any budget.

 
Evelina Kravaev Söderberg, head of home design, hM home, home decor, home accessories, interior design, trend, style, elle decor, charming, texture, vintage finds, neutral backdrop, vignette, fresh look, mid-century

Evelina Kravaev Söderberg, head of home design, hM home, home decor, home accessories, interior design, trend, style, elle decor, charming, texture, vintage finds, neutral backdrop, vignette, fresh look, mid-century

Evelina Kravaev Söderberg, head of home design, hM home, home decor, home accessories, interior design, trend, style, elle decor, charming, texture, vintage finds, neutral backdrop, vignette, fresh look, mid-century

Evelina Kravaev Söderberg, head of home design, hM home, home decor, home accessories, interior design, trend, style, elle decor, charming, texture, vintage finds, neutral backdrop, vignette, fresh look, mid-century

Evelina Kravaev Söderberg, head of home design, hM home, home decor, home accessories, interior design, trend, style, elle decor, charming, texture, vintage finds, neutral backdrop, vignette, fresh look, mid-century

Evelina Kravaev Söderberg, head of home design, hM home, home decor, home accessories, interior design, trend, style, elle decor, charming, texture, vintage finds, neutral backdrop, vignette, fresh look, mid-century

Evelina Kravaev Söderberg, head of home design, hM home, home decor, home accessories, interior design, trend, style, elle decor, charming, texture, vintage finds, neutral backdrop, vignette, fresh look, mid-century

Evelina Kravaev Söderberg, head of home design, hM home, home decor, home accessories, interior design, trend, style, elle decor, charming, texture, vintage finds, neutral backdrop, vignette, fresh look, mid-century

Evelina Kravaev Söderberg, head of home design, hM home, home decor, home accessories, interior design, trend, style, elle decor, charming, texture, vintage finds, neutral backdrop, vignette, fresh look, mid-century

 
VIA | Elle Decor with thanks

 
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