IKEA | CONSCIOUS LIVING

22 May 2015

ikea, ilse crawford, sinnerlig collection, unique, tactile, raw, sustainable, materials, brand leader, trend setter, apple, mass-production, renewable, natural materials, cork, bamboo, glass, celebrating imperfections, style, design, for the home, decor, furniture

IKEA has done it again! Captured the Zeitgeist and given us just what we crave right now: uniqueness, tactility and sustainability. All under the umbrella brand of CONSCIOUS LIVING.

The sign of a brand leader is to be able to read market trends and anticipate what people want just before it drops into their consciousness and IKEA, just as APPLE, is a master at sniffing out and mass-producing trends.

The upcoming Sinnerlig collection by designer Ilse Crawford consists of pieces that engage our senses and connect us to our homes. Working with renewable and natural material like cork, bamboo and glass she has created some wonderful tactile and functional furniture.

The collection also includes vases that are all given different treatments during production therefore each one has a unique look celebrating the imperfections that arise during the process.

I can’t wait for Sinnerlig to hit the shops in August.
 

ikea, ilse crawford, sinnerlig collection, unique, tactile, raw, sustainable, materials, brand leader, trend setter, apple, mass-production, renewable, natural materials, cork, bamboo, glass, celebrating imperfections, style, design, for the home, decor, furniture

ikea, ilse crawford, sinnerlig collection, unique, tactile, raw, sustainable, materials, brand leader, trend setter, apple, mass-production, renewable, natural materials, cork, bamboo, glass, celebrating imperfections, style, design, for the home, decor, furniture

ikea, ilse crawford, sinnerlig collection, unique, tactile, raw, sustainable, materials, brand leader, trend setter, apple, mass-production, renewable, natural materials, cork, bamboo, glass, celebrating imperfections, style, design, for the home, decor, furniture

ikea, ilse crawford, sinnerlig collection, unique, tactile, raw, sustainable, materials, brand leader, trend setter, apple, mass-production, renewable, natural materials, cork, bamboo, glass, celebrating imperfections, style, design, for the home, decor, furniture

 
MORE INFORMATION & PHOTOGRAPHY | IKEA
 
Follow Stylejuicer with Bloglovin

For The Home / 1 COMMENT / 
Share

1 thought on “IKEA | CONSCIOUS LIVING”

Leave a Reply

Your email address will not be published. Required fields are marked *