& OTHER STORIES SS14

4 April 2014

&-Other-Stories-6

How about some fashion on Friday? & Other Stories has been around for a good year now and I’m still in love with the concept.

‘This brand is for women interested in fashion who want to develop a personal style, a total look – their own story.’ Samuel Fernström – Head of & Other Stories

Sam, you’ve twisted my rubber arm! I’ve been following their tumblr-feel homepage with interest and love how they regularly add new fashion narratives. A super smart way to sell a lifestyle and feed the need for personal expression.

This Spring I’ve fallen head over heels with their adorable floral shots. If you look at my Instagram feed I think I’ve got a flower addiction or maybe this grey and rainy English winter has gotten the better of me.

On another note, as I’m getting older I enjoy seeing older and more mature models used in advertising and fashion in particular. I know I’m stating the obvious but with the rise of living expectation it’s essential for brands to speak and cater to a wide age range and I love that they feature designs to suit all ages, be it classic pieces or trend wear (I’m not even sure that’s a word but it is in my universe).

I read that & Other Stories should be seen as the cooler younger sister of the successful COS brand which is another favourite so I hope that doesn’t make me the boring older sister.

 
&-Other-Stories-5

&-Other-Stories-1

&-Other-Stories-4

&-Other-Stories-10

&-Other-Stories-2

&-Other-Stories-3

&-Other-Stories-9

&-Other-Stories-8

and other stories, online store, spring, summer, ss 2014, mature model, khaki, blue, 80s, pastels, neon, & other stories

 
MORE INFORMATION & PHOTOGRAPHY | & Other Stories
 
Follow Stylejuicer with Bloglovin

2 thoughts on “& OTHER STORIES SS14

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>