Graphic designers are technical wizards. They have to be in this day and age. They can re-create pretty much anything on screen but as much as I’ve embraced technology I LOVE crafting things with my own hands and by the looks of it I’m not the only designer who does.
This season’s magazine for youth theatre Next Liberty in Graz, Austria, had some very enthusiastic designers from Moodley Brand Identity working on the project and I can totally understand why. We are all children inside and as a creative person you have to connect with that inner child and paint, cut, paste and stick sometimes.
The most important people for Next Liberty are of course the audience and they are little people with HUGE imagination and enthusiasm. Engaging their audience and living up to their expectation and imagination is the only way to achieve authenticity for their plays. Moodley clearly recognised that and came up with an equally playful and authentic concept for their new season’s magazine where every detail has meaning just like it does on stage.
Thousands of paper clippings were lovingly made into collages and new typography was handcrafted for this project which also incorporates a new look website. As a designer this back-to-basics-handcrafty-cutting-and-pasting makes me smile and I want to see more of it. Trust me, creating collages on the computer just does not have the same effect and the fact that Moodley were not afraid to push this labour intensive method through makes them a worthy feature for Stylejuicer. I’m sure there were a lot of safer routes to go down and I admire the team and client for their confidence and stamina resulting in a magazine that stands out and shines with fairy wings and glitter glue.
Actually it’s the second time I’m featuring Moodley as they are just so utterly brilliant. To see their epic branding for Hotel Daniel click here.
CURIOUS FACT:
Did you know that September 19th is International Talk Like A Pirate Day? Aye Capt’n! And it has become a holiday for members of the Church of the Flying Spaghetti Monster. Sadly, Stylejuicer missed it this year but watch out 2014!
Enjoy and I hope you’re inspired!
Design & Photography | Moodley Brand Identity
More information | Next Liberty Youth Theatre Graz, Austria